WEEKS 01—03
01
Foundation
Assess, calibrate, and build durable movement patterns around your primary limiter.
Performance + mindset coaching
Master your mind.
Own your engine.
A personalized 12-week endurance coaching experience that trains your body, fueling, and decision-making as one complete system.
Built for runners, triathletes, and hybrid endurance athletes.
12
weeks, fully tailored
06
private calibration calls
01
integrated performance system
DIRECT
messaging access
The 12-week experience
The Peak Performance Block
This is not a template dropped into your inbox. Your program is built from your event, training history, life demands, and the limiter standing between you and your goal.
“The plan tells you what to do. The system prepares you to execute when the day stops going to plan.”
COACH AMY CRAWFORD
01
Individualized program
A fully customized running, strength, or multisport plan shaped around your race, schedule, experience, and current capacity.
02
Precision fueling protocol
Daily, long-session, and race-week nutrition guidance—with practice built into training so nothing is new on race day.
03
Bi-weekly calibration calls
Six private video reviews with Coach Amy to assess your data, solve friction, and direct the next training block.
04
Direct messaging access
Real-time feedback between calls for questions, training adjustments, and the moments when your plan meets real life.
05
Race-Day Execution OS
A personal pacing and cognitive stress plan with reset cues, contingency scripts, and decisions made before pressure arrives.
Your progression
Twelve weeks. Four decisive phases.
Every phase earns the next. Volume, intensity, fueling, and cognitive load evolve with your response—not a generic calendar.
WEEKS 04—06
02
Build
Increase sport-specific capacity while introducing purposeful fueling practice.
WEEKS 07—09
03
Specificity
Rehearse race demands, transitions, pacing decisions, and pressure responses.
WEEKS 10—12
04
Peak + execute
Absorb the work, sharpen confidence, and arrive with a complete race-day operating plan.
Inside your plan
Built around your sport. Not someone else’s week.
A triathlete with a swim limiter needs a different week than a marathoner managing late-race fade. Every session carries a purpose, effort target, and connection to the finish line.
Session-by-session guidance
Clear intensity and recovery targets
Fueling practice placed into key workouts
Adjustments as training data comes in
SAMPLE CLIENT WEEK
70.3 triathlon • swim emphasis
WEEKLY VOLUME
10h 20m
MONRecovery + mobilityRestore • 35 min
TUESwim technique + strengthLimiter focus • 90 min
WEDBike threshold intervalsEngine work • 75 min
THURun durability + reset cuesControlled load • 60 min
FRISwim endurance + strengthForm under fatigue • 80 min
SATLong bike + brick runFueling rehearsal • 3 hr
SUNLong aerobic runPacing practice • 80 min
Coach note: form review after Friday swim; adjust Saturday pacing from response.
Behind the engine
Coach Amy Crawford
ENDURANCE ATHLETE • NUTRITION COACH • PERFORMANCE SPECIALIST
Boston
Marathon
140.6 + 70.3
Ironman Finisher
Spartan
Champion
B.A. Health PromotionFitness & Health DiplomaCertified Nutrition Coach
BELONG was forged in the reality of relentless training blocks, heavy volume, and balancing high performance with life. As a mother of six, nutrition coach, personal trainer, and fitness instructor, Amy knows that physical programming is only half the battle.
She entered endurance sport unable to swim, taught herself as an adult, then completed a sprint triathlon, a 70.3, and a full Ironman in three consecutive years. Along the way, she qualified for the Boston Marathon, won in Spartan racing, and competed in HYROX.
Every blueprint and program she writes comes from the same place: she has stood on the start line under-prepared, and she has stood on it with a system. The difference is what BELONG exists to give you.
Your training should make you fitter. Your coaching should make you ready.
Choose your entry point
Start where you are. Build toward race day.
Three ways in. Open any one to see exactly what lands in your inbox before you decide.
INSTANT DOWNLOAD
The Inner Engine System
The 14-day Inner Engine Workbook plus The Inner Engine Dossier — a personal profile of how you operate, what fuels you, and how to work with yourself when it gets hard.
Best for: Athletes who want to understand themselves and start training the mental side today, on their own schedule.
$29 USD
Workbook + The Inner Engine Dossier · immediate access upon checkout
The Inner Engine Dossier: your personal engine profile and signature strengths
What gives you energy, your pressure pattern, and your default response
Personal do / don't cues and an anchor phrase that is yours
14-day self-guided Inner Engine Workbook with daily growth log
12-WEEK RACE PLAN + COGNITIVE DOSSIER
MOST POPULARThe Complete Athletic Blueprint
A custom 12-week periodized race plan, your personalized 14-page Belong Performance Dossier, and the Inner Engine workbook — built intake-first for your target event.
Best for: Self-guided athletes who want a tailored plan and mental system without 1-on-1 coaching.
$149 USD
100% of your $149 is credited toward 1-on-1 coaching if you upgrade within 14 days
Custom 12-week periodized race plan built for your target event, paces, and limiters
Personalized Belong Performance Dossier (14 pages)
The Inner Engine 14-day Mental Architecture Workbook included
Tested race-fueling guidelines and rehearsal targets
COMPREHENSIVE 1-ON-1 COACHING
Peak Performance 1-on-1 Block
Twelve weeks of bespoke endurance and mental architecture coaching with direct mentorship from Coach Amy.
Best for: Athletes with a dated goal race who want their entire build designed, adjusted, and managed alongside them.
$499 USD
or 3 monthly payments of $179 USD
Fully bespoke 12-week endurance and mental architecture plan
6 bi-weekly 1-on-1 video calibration calls with Coach Amy (Weeks 2, 4, 6, 8, 10, 12)
Direct messaging access with workout adjustments within 24 hours
Baseline testing audit (CSS / thresholds) and technique feedback
Full custom Dossier, 12-week blueprint, and Race-Day Execution OS packet
Not sure which fits? Start with the free calibration, or email Amy and she will tell you honestly.
Your finish line deserves a system
Train the engine. Prepare the mind. Own the day.
Apply for The Peak Performance Block and tell Coach Amy what you’re training for.
Apply for coaching